Commenting on Zelensky's propagandistic appearance at Cannes, the legendary French-Swiss film director Jean-Luc Godard, one of the most influential European filmakers of the 20th century, wrote:
Realizing it is not a big deal but it is already that. The truth of the images advances slowly. Now imagine that the war itself is this aesthetic deployed during a world festival, whose stakeholders are the states in conflict, or rather “in interests”, broadcasting representations of which we are all spectators… you like me. I hear that we often say “conflict of interest”, which is a tautology. There is no conflict, big or small, unless there is interest. Brutus, Nero, Biden, or Putin, Constantinople, Iraq or Ukraine, not much has changed, apart from the mass murder.“